UNC School of Dentistry
From baby teeth to three-ring binders.
What they needed.
Our client at the UNC School of Dentistry saw a gap that really needed to be filled. They wanted to set up a training program to give dental students and residents hands-on experience with infants and toddlers. And as part of this program, they wanted to create a first-of-its-kind multimedia kit to provide all the preparatory materials that would be needed for a clinical practice.
We thought it sounded like a great idea. So we jumped on board for what turned out to be a very long and interesting journey.
What we did.
Glover worked side-by-side with the Dental School from start to finish – a period of about three years. We collaborated closely with the Baby Oral Health Program (BOHP) team, including brainstorming on ideas and formats for the kit. The first test was reaching out to other dental organizations that might be willing to partner with the Dental School in funding this unique effort. We were involved in writing the proposals to secure funding, and we designed and created elaborate prototypes of the kit for use in face-to-face meetings. This turned out to be a key element in getting the funding nailed down.
With the money in place, we ramped up to full-scale production – which meant printing and assembling 3,000 kits, housed in custom three-ring binders that could be used as table-top flip charts, and containing DVDs and a range of printed materials (in multiple languages). We also set up a web store to make the kits available to general dentists, and took care of the order fulfillment and inventory. In addition, we helped create marketing materials, and continued to provide consulting services as the project grew and gained momentum.
How it turned out.
The BOHP project has been a huge success. To date, more than 2,500 kits have been distributed to dental practices throughout North America. The program received national recognition as the leader in the field, and in a very short time became the standard for infant and toddler clinical care. Not bad for some baby teeth that took three years to come out.